Generate qualified leads with contests and promotions
Contests and promotions can be an effective way to generate qualified leads for your business. Here are some tips on how to use contests and promotions to attract leads:
Define your target audience: Identify the people you want to attract with your contest or promotion and tailor your message and prizes to attract them.
Offer a prize that is relevant and valuable to your target audience: The prize should match your brand and appeal to your target audience.
Promote your contest or promotion effectively: Use a variety of marketing channels, including social media, email marketing, and paid advertising, to reach your target audience.
Make it easy to participate: The easier it is for people to participate, the more likely they are to participate. Consider using an online form or social media post to collect records.
Collecting Entrants' Contact Information: In order to convert contest or promotion entrants into qualified leads, you will need to collect their contact information. Be sure to communicate clearly how their information will be used and obtain their consent so that we can contact you in the future.
Contact participants: After the contest or promotion ends, contact participants to see if they want to know more about your products or services. This can be a great opportunity to nurture leads and convert them into paying customers.
For owners and operators of small businesses of all sizes, one universal truth applies: everyone is looking for new customers. Many think of lead generation, but finding those leads and ensuring they are qualified is something few have mastered. How can a business attract potential new customers that it knows are interested in its product or service?
Digital marketing offers many opportunities for companies to find these new potential customers. Unlike some traditional mass marketing tactics of the past, the goal of a typical digital campaign isn't always associated with huge numbers (though nobody cares when they happen).
Instead, today's savvy marketers try to find small groups of highly interested people who are ready to buy today or in the near future. These leads are extremely valuable to any business!
One of the most common and effective ways to increase engagement with potential customers is through promotional tactics, and coupons are one of the most used strategies. Coupon offers entice people to try a product or service, which will hopefully lead to more future sales. If a customer is hesitant to buy, a well-timed discount offer can also be the nudge they need to decide they're ready to buy. Today, coupons and discounts are often deployed in email campaigns. They are quite effective, but can be expensive if overused and inadvertently cause consumers to shop only when a coupon is available.
Another smart promotional strategy to consider is a contest. Contests can take many forms, from photo submissions to voting in a poll to a simple giveaway. They all offer a simple proposition: they incentivize users to participate with the chance to win something. Since giveaways or sweepstakes are the easiest for people to do, they are the most versatile and popular type of promotion.
Through the contest entry process, you can get information about who enters. This is where the magic happens: you can ask them if they are interested in what your business has to offer. This is a great place to offer a sample of your product, a free consultation, or a discount. This will help you qualify potential leads from your contest participants so you can follow up and lead them to sales!
Running a contest to get new leads isn't difficult, you just need a plan and a partner to help you execute effectively. You'll need to offer a prize of value: it could be a product you're selling, a gift card for your business, or even just cash. They can also help you create an entry form that collects the information you care about without asking so many questions that users leave the contest altogether.
Client: Spa
Prize: $500 Spa Package (valid for user and relevant to advertiser)
Target group: Skin-conscious women aged 55 and over
Number of entries: 974
Leader: 180 people asked to be contacted for a free skin screening
Demographics: 88% female | 68% between 43-65 | 87%
Are somewhat or very concerned about their skin
There's nothing like a sponsored contest to build a relationship with your brand and attract new leads. Are you ready to reap the benefits?
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